Cadillac’s “Dare Greatly” Campaign Continues to Evolve

MT. PLEASANT, Mich. – In 2015 Cadillac launched a new campaign that explored the uniqueness of its consumers. By using stories about taking risks, Cadillac released their “Dare Greatly” campaign. It soon became a new way for Cadillac to reinvent the brand for a bolder appeal. For 2016 Cadillac’s “Dare Greatly” campaign continues to evolve. They introduce the next chapter of the daring campaign with “Don’t You Dare."

The “Don’t You Dare” campaign commemorates the perseverance individuals have taken to make a difference in the world. It reflects the venture Cadillac has started taking with their brand as well as their new vehicles. Some of the focus stories include Laura Deming, a 24 year-old biotech venture capitalist, Flynn McGarry, a 17 year-old gastronomist, and Kenneth Shinozuka, a wearable tech innovator. Each story highlights the determination these individuals have for bettering the world around them. Cadillac's call to action makes the audience ask the question, what would they dare to do?

Cadillac also released two new vehicles during the “Don’t You Dare” campaign with the Cadillac CT6 sedan and the Cadillac XT5 crossover. The vehicles are introduced with the campaign tag line “Only those who dare, drive the world forward.” Each vehicle shows off their bold and daring style along with new capabilities consumers look for in a luxury vehicle. Cadillac’s “Dare Greatly” campaign is continuing to evolve along side the company and their vehicles.

See the innovators that brought the “Don’t You Dare” campaign to life below.

Take a chance and dare to test-drive a new 2016 Cadillac XTS today at Graff Mt. Pleasant Buick GMC Cadillac! With a 6-speed automatic transmission, Bluetooth, and remote start, you will want to see everything this luxury sedan has to offer. Looking for something with more space? Try a new 2016 Cadillac SRX. This crossover doesn’t leave room for compromise with bold style, a 60/40 split-rear seat Cargo Management System, and 5 star vehicle safety rating.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

Follow us on: Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube

The GMC Sierra Denali Ultimate is Everything You Want in a Truck

MT. PLEASANT, Mich. – The GMC Sierra Ultimate is everything you want in a truck and more. As if the original Sierra Denali wasn’t good enough, GMC took its comfort, design, and capability to a new level with the Sierra Ultimate.

Here’s what you’ll find in the new GMC full-size truck:

Unique Features & Standard Technologies – Offered exclusively on four-wheel-drive crew cab models, customers have a choice of a 5’8’’ or 6’6’’ truck bed. The truck drives on 22-inch wheels with chrome or black inserts and features a sunroof, chrome tow hooks, and Tri-Mode Power Steps. Standard features also include Lane Keep Assist and IntelliBeam automatic headlamp control.

Drivers are offered a 6.2L V8 engine with the output of 420 horsepower and 460 lb-ft of torque. With this powertrain option, active noise cancellation technology makes for a quieter driving experience. The standard powertrain option is a 5.3L V8 with the new Hydra-Matic 8L90 eight-speed automatic transmission.

Professional Grade Style & Crafted Interior – Inside the truck you’ll find an eight-inch-diagonal Customizable Driver Display, OnStar 4G Wifi, and Bose premium sound system. To make life a little easier they also include a remote starter, rear-view camera, and remote keyless entry. The GMC Sierra Denali Ultimate is everything you want in a truck, including style. Enjoy the soft interior materials with aluminum trim and contrast stitching for the standard leather-trimmed interior. 

Many of the Denali features are exclusive to this vehicle segment like the Magnetic Ride Control and 8-inch reconfigurable instrument cluster. Drivers will also enjoy premium materials in every model of the truck and the latest technology in safety and infotainment.

The GMC Denali Ultimate will make its way to dealerships in the first quarter of 2016. Until then you can check out any of our new trucks at our Isabella County GMC dealer. Give us a call and we’ll get you in for a test-drive.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

Follow us on: Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube

Let Us Introduce You to The 2015 GMC Sierra 1500 Elevation Edition

MT. PLEASANT, Mich. — If Batman had to haul something back to the Batcave he would definitely use THIS truck! Let us introduce you to the 2015 GMC Sierra 1500 Elevation Edition! This package for the popular GMC brand and its trucks is anything BUT glamorous or glimmering, and will be attractive to those who want to feel like Bruce Wayne but also John Wayne when they drive to work every morning. (Wait, that might just be everyone).

This beautifully designed Sierra is a jet black and plays to the desires of the GMC truck customer who would otherwise fit their Sierra with third-party, non warranty-backed "blacked out" accessories. This truck will impress everyone with its body-colored grille surround, color-keyed door handles, mirror caps, side moldings and front and rear bumpers designed to give it a sporty, monochromatic appearance.

The new GMC Sierra Elevation model also sports premium headlamps with unmistakable light-emitting diode, or LED, lighting, fog lamps, and black-painted 20-inch aluminum-alloy wheels. The extensive package also comes with remote keyless entry, power mirrors, a 110-volt AC power outlet, and LED cargo box lighting. Advanced connectivity also comes standard with every Elevation Edition as a 4.2-inch Intellink color audio system and Bluetooth phone connectivity features both OnStar 4G LTE and remote WiFi connectivity.

The heart of the truck is a 4.3-liter EcoTech3 V-6 engine which delivers 285 horsepower, 305 lb-ft of torque, and an EPA highway rating up to 24 mpg. If the suped-up GMC sounds like the truck for you, let us introduce you to the 2015 GMC Sierra 1500 Elevation Edition in the flesh! At your local Alma Area Used Car Dealer, we have tons of beautiful new and used vehicles on site that are ALWAYS available to be taken out for a test drive! Visit us at your Graff Mt. Pleasant Chevy Dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac Dealershiplocated at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

Follow us on: Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube