Chevrolet Revealed The All-New 2016 Chevy Cruze

MT. PLEASANT, Mich. - Last night in Downtown Detroit at the Fillmore, Chevrolet revealed the all-new 2016 Chevy Cruze to the delight of press, auto-insiders, writers and car-buyers. The all-new Cruze is more fuel efficient, lighter and longer, all things that buyers felt needed to be upgraded when Chevy initially started the new remodel. Currently, the Cruze is Chevrolet's best selling vehicle so it's exciting to see what new features and updates GM has in store for 2016.

John Cafaro, the Executive Director of Chevrolet Design, explained that Chevy wanted to keep a common styling theme that began with the new Impala, extended through the 2016 Malibu and now the Cruze. The new 2016 Cruze blends conservative and luxury designs perfectly together to create a vehicle that should run away with its segment, especially since the Cruze is such a globally popular model.

Chevrolet revealed the all-new 2016 Chevy Cruze, which takes giant leaps in the safety feature technology. There are 10 air bags, a side blind zone alert, rear cross traffic alert, lane departure alert and forward collision alert. Within the updated and stylish interior, there is a completely redesigned 7-inch infotainment display that will showcase Apple CarPlay and Android Auto. All these added technology and safety features are what make the new Cruze relevant once again, as Stephanie Brinley– an industry anaylist with IHS Auotmotive– states, "They've (Chevy) been pretty conservative in this segment for some time, but that has served them well in the market. What it needs to be is fashionable and help Chevrolet get more loyalty and bring new people into the brand."

We feel that brand loyalty will not be a problem once drivers and buyers realize how perfect the all new 2016 Chevy Cruze is for them! We won't get the new Cruze here at Graff Mt. Pleasant until the spring of 2016, but you can bet we will have all the information so when it does get here you'll be well informed! If you would like to take a look at any of our new or used Chevy models, call us to schedule a test drive! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com 

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Chevy Has Gone Emoji

MT.PLEASANT, Mich. - General Motors and Chevrolet are wanting to appeal more to the younger generation of buyers, and what better way to do that than release a press release in the fun, pictographic language of today's youth? Yep, that's right, you may have heard that recently Chevy has gone emoji. Take a look and see if YOU can decode it!

Promoting the 2016 Chevrolet Cruze, GM wanted to capture the attention of pop-culture, thus composing an entire press release using only pictures– no words– that included its very own "bow tie" logo emoji. Since the press release was released on Monday, it has since been decoded and Craig Daitch, Chevy's senior manager for social media stated, "Because emoji is international in its adoption, we wanted to have fun and be irreverent with our audience. The release is the first piece of a week-long narrative featuring emoji."

That week-long feature also includes a YouTube.com series titled "Emoji Academy", which is a short web-series that features Norm Macdonald being helped by Ashley Benson, Jamie Chung and Zandaya to learn to find his inner "emoji". Check out the third part of the web-series down below!

 

Chevy has gone emoji recently, and if you're dying to decipher the emoji-code, Chevrolet released it on Tuesday... 

Translation: 

"The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It's the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: "We had the idea that the new Cruze could change the world."

Design: Athletic build, stylish and good looking

Technology: 7 connected devices with available 4G LTE Wi-Fi. Cool! First in its class to offer compatibility with Apple CarPlay and Android Auto. Bluetooth compatible. Touch screen. Speakers/music.

Seating: Seats 5

Fuel efficiency: The 2015 Cruze offers an EPA-estimated 35 mpg hwy. The 2016 Cruze is expected to offer better fuel economy, which is awesome. Look at how much time will pass before you need to fill up your tank again!

Safety: 10 air bags. Comes with OnStar standard for 6 months.

Available: Soon! Coming in Spring 2016.

Available: Globally

In conclusion, get ready to go places in your Cruze. It has the technology and fuel efficiency you need wrapped up in a fun ride. Prepare to fall in love."

Pretty simple right? It is so exciting to see General Motors and Chevrolet be so creative and innovative in their marketing strategies! If you would like to stop and see all of our available Chevy models, check us out! We would love to chat about all things Chevy, maybe we can even talk in Emoji? Maybe not so fast, we'll just use regular words... FOR NOW! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com 

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Chevrolet Has Recently Announced Its Next Big Reveal: The 2016 Chevrolet Cruze

MT.PLEASANT, Mich. – Chevrolet has recently announced its next big reveal: the 2016 Chevrolet Cruze. The all-new Chevy Cruze will offer both Android Auto and Apple CarPlay, as blogged about previously, and will debut in Detroit on June 24^th.

Beginning at the start of 2015, Chevrolet has been on a whirlwind pace of overhauling their entire lineup. It started at this year’s Detroit Auto Show with the reveal of the 2016 Volt. The 2016 Malibu and Spark had their big reveal in New York, while the much anticipated 2016 next-gen Camaro was released in grand fashion on Belle Isle in May. After those four revels, Chevrolet has recently announced its next big reveal: the 2016 Chevrolet Cruze.   

While we don’t know exactly what the 2016 Cruze will look like in its e

ntirety, spy shots show that the U.S-spec model will has a similar overall shape as China’s Cruze (pictured above), but will look more like a mix between the Volt and Malibu designs, intriguing right? The Cruze has been immensely successful for GM a Chevrolet, both domestically and abroad, since its introduction into the U.S market in 2010. We at Hank Graff Mt. Pleasant cannot WAIT to see the 2016 Cruze, as well as its innovative Apple CarPlay and Google Android Auto!

Here at Graff Mt. Pleasant, we'll be posting updates and news on the 2016 Cruze as it comes down the line! If you would like to chat more about Chevy’s 2016 lineup, give us a shout-out! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com 

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General Motors Partners With Apple And Google To Stop Distracted Driving

Apple CarPlay in the 2016 Chevy Cruze

MT. PLEASANT, Mich. – This week, General Motors partners with Apple And Google to stop distracted driving with Apple CarPlay and Google Android Auto. The communication system will link directly to Chevrolet's 7-inch MyLink infotainment system on 14 new models later this year. This makes it possible for both iPhone users as well as Android users to have access to this new technology, however due to testing issues, Android Auto is still a few months behind and will not be available until AFTER Apple's CarPlay.

Finally, someone is coming up with a great way to fight distracted driving! We do not have to go over the statistics and facts about how bad texting and driving is so we won't, and it looks like General Motors has finally said that enough is ENOUGH! So how does it work? The two smart-phone systems integrate the iPhone or Android functions with the Chevy vehicle in the central display. Android Auto is built completely around Google, Google Now and Google Maps but also has access to streaming apps such as Spotify. Apple's CarPlay uses Siri as well as the iPhone's phone, messaging and map functions as well as iTunes and Maps.

General Motors partners with Apple And Google to stop distracted driving and this marriage between smart phones and automakers is long coming and completely obvious, as GM notes that there are more than 2.3 billion smart phones currently in use globally. GM CEO Mary Barra said in a statement this week, "For most of us, our smartphones are essential. Partnering with Google and Apple to offer CarPlay and Android Auto compatibility across the widest ranges of models in the industry is a great example of how Chevrolet continues to democratize technology that's important to our customers."

If you would like to talk more about Apple CarPlay and Google Android Auto, feel free to stop by or give us a call! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com 

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