Showing posts with label CT5. Show all posts
Showing posts with label CT5. Show all posts

Tuesday, April 16, 2019

Global Debut of the Cadillac CT5


MT. PLEASANT, Mich -- The Cadillac CT5 is finally here! This sedan completed it's global debut today, and we have to say, we are stunned! In this new venture, Cadillac recasts the concept of American Luxury with a distinctive fusion of design, performance and comfort, supported by Cadillac's latest technologies - including Super Cruise, the world's first true hands-free driver assistance feature for limited access highways. 

An all-new fastback design underscores the CT5's refined ride, complemented with a driver-centric interior that blends high technology and high-touch elements. Luxury and sport models allow customers to tailor the car to their style preferences with unique design and trim. Steve Carlisle, the president of Cadillac, introduced the vehicle saying: 

"The first-ever Cadillac CT5 showcases Cadillac's unique expertise in crafting American luxury sedans...its details elevate every drive and reward the senses." 


An all-new fastback design underscores the CT5's refined ride, complemented with a driver-centric interior that blends high technology and high-touch elements. Luxury and Sport models allow customers to tailor the car to their style preferences with unique design and trim. 

Some highlights include: 

  • A 2.0 Twin-Scroll Turbo engine is standard and Cadillac's 3.0L Twin-Turbo V6 is available on Premium Luxury and Sport models. Unique sound calibrations are tuned with the engines and each is paired with a 10-speed automatic transmission. 
  • The driving dynamics build on Cadillac's award-winning RWD architecture and include standard Driver Control Mode. AWD is also available. 
  • The latest Cadillac user experience with a large 10-inch diagonal screen, as well as intuitive controls, including a rotary controller. 
  • A host of comfort and convenience features such as standard Adaptive Remote Start, cabin air purification ionizer, and available front-seat lumbar massage. 
  • Driver awareness technologies include standard Safety Seat Alert and Cadillac's latest generation available Rear Camera Mirror with zoom and tilt adjustment. 
  • Standard driver assistant technologies include Forward Collision Alert, Low Speed Forward Automatic Emergency Braking, and Front Pedestrian Braking.
  • Available driver assistance technologies including Advanced Adaptive Cruise Control, Enhanced Forward Automatic Emergency Braking, Automatic Parking Assist with Braking, HD Surround Vision with Recorder, Rear Pedestrian Detection and Alert, Reverse Automatic Braking, and more. 
The CT5 also features an entirely new design profile, inspired by the Escala concept. It charts a new direction for Cadillac design that leverages the natural proportional advantage of the vehicle's rear-drive platform to communicate power, presence, and performance. Andrew Smith, the executive director of global Cadillac design addressed the new design saying: 

"From every angle, the CT5 exudes athleticism, sophistication, and confidence...Cadillac's signature hard-edge cues have evolved to a more structural and fluid expression of the brand's design language." 

A long, 116-inch wheelbase and lengthened side glass accentuate the car's long, low proportion and sweeping fastback profile. Body sculpturing, including taut character lines, contributes to the car's strong stance and speaks to Cadillac's legacy of craftsmanship and technology. An all-LED exterior lighting strategy features signature vertical lights at all four corners of the vehicle. Bright exterior accents, unique grills, and fascias distinguish the CT5 luxury and Premium Luxury models, while the Sport model is differentiated by darker accents and performance-inspired details like rocker extensions, spoiler, and standard 19-inch wheels. 

It's interior features elegant, wide surface lines and simple interfaces, focusing on quality, attention to detail, authenticity of materials, and impeccable craftsmanship. Everything from the instrument panel to the center display is focused on the driver and essential touch points, emphasizing control. That includes a prominent 1080dp high definition, full-color, 10-inch diagonal touchscreen mounted high within the instrument panel for visibility. 

The CT5 also delivers thoughtful technology integration by offering intuitive in-vehicle experience with a heightened sense of control. This is provided in everything from vehicle controls that conform to the driver's driving style to the latest, more personal Cadillac user experience, which provides more intuitive ways to interface with the system, including phone pairing via Near Field Communication and a new rotary controller. 

It also features Adaptive Remote Start and an available hands-free power release decklid to further customer's convenience and comfort. Adaptive Remote Start automatically activates features such as the available adaptive heated/ventilated front seats, heated steering wheel, and other climate systems, depending on the temperature. The hands-free decklid uses a motion sensor with Cadillac crest target projection that allows customers to activate the trunk release with their foot, supporting easy access.

Want to know more about the design and features of the all-new CT5? Click Here

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.



Monday, March 18, 2019

Cadillac Reveals the CT5 With ASMR-Style Videos


MT. PLEASANT, Mich -- The first-ever CT5 Cadillac was revealed today with a social media campaign designed to stimulate the senses using autonomous sensory meridian response, otherwise known as ASMR. 

The video was made with an intent to focus on distinct sounds that trigger a physical response, often experienced as a spine-tingling sensation. Some examples being the rev of the CT5's available 3.0L Twin Turbo engine, audio from its Bose Performance Speakers, and the whisper of its custom black-and-white camouflage wrap slowly being peeled away to reveal the new sedan's exterior.

The choice to reveal the vehicle using ASMR videos (dubbed Sensory Symphony) was explained by Cadillac's chief marketing officer, Deborah Wahl. She said:

"The Cadillac CT5 is meant to overwhelm all of the senses, and that's why we're using ASMR-style videos to showcase its features...the Sensory Symphony videos are designed to convey for viewers the same satisfying feeling that arises from driving this car." 

Brandon Vivian, Cadillac executive chief engineer also chimed in, saying:

"Sound leaves a lasting impression, and that's why it is such a focus for this vehicle...with standard sound optimization and active noise cancellation, our goal is to deliver a world-class cabin experience with a Cadillac-exclusive curated sound library.". 

Cadillac collaborated with artist Darel Carey to create a one-of-a-kind camouflage wrap for the CT5. The black and white tape patterns reflect forms found in nature and distort the viewer's perception of space. The videos leverage this effect to disguise the shape of the vehicle and then the camouflage is pulled back to trigger the ASMR sensation while revealing the first-ever CT5.

The CT5 showcases Cadillac's unique expertise in crafting American performance sedans, with details designed to elevate every drive. Built on the outstanding evolution of Cadillac's award-winning RWD/AWD Alpha architecture, the CT5 features a standard 2.0L Turbo and available 3.0 Twin Turbo engine with unique sound calibrations, each paired to a standard 10-speed automatic transmission offering nearly imperceptible shifts.

The driver-centric cockpit inside the CT5 blends high-tech and high touch for an exceptional blend of control tactility. The new sedan will be offered in Luxury and Sport models, giving customers more choices in appearance and ride character. It will make it's public debut at the New York Auto Show, but until then a new video will be featured daily on social media. Catch them on Cadillac's YouTube account or any of their social media platforms.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.