MT. PLEASANT, Mich -- It's official: GM is planning on building an electric pickup. This new has been highly speculated for several months but was recently confirmed by GM CEO, Mary Barra, on a call with investors, following her report of the corporation's 2019 first-quarter earnings.
Recently, GM and Plymouth-based electric vehicle start-up Rivian had been in talks with the intention of collaborating on an electric project together, but that appeared to fall apart rather quickly as rival Ford Motor Co. announced it would invest $500 million in the small company to develop all-new, battery-electric vehicles for the Ford portfolio.
GM has made it clear through numerous talks and press releases that it is in the early stages of a plan to release 20 new electric vehicles by 2023, and since pickups are a key profit-driver for GM as well as their Detroit competitors, it only makes sense that an electric truck would be in the works. To further add to the seriousness of this announcement, GM has been slowly working behind the scenes to restructure its leadership to prepare for this electrification pivot - promoting former electric-vehicle development chief Pamela Fletcher to the senior leadership team in September, in addition to former global product chief Mark Reuss to president of GM earlier this year.
Mary Barra led into the announcement stating that:
"GM has an industry-leading truck franchise and industry-leading electrification capabilities. I assure you we will not cede our leadership on either front...we intend to create an all-electric future that will include a complete range of EVs - including full-size pickups."
She then went on to say that she would share more details when it became "competitively appropriate". All other GM spokespeople have declined to comment.
How do you feel about the idea of an electric pickup? Is it a hit or a miss for you? Comment and let us know!
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