New Chevrolet Campaign Features...LEGO!

MT. PLEASANT, Mich -- Chevrolet just dropped an all-new campaign series, consisting of television, social media, and movie theatre ads today featuring a LEGO brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen, animated feature "The LEGO Movie 2: The Second Part." which hits theatres on Feb. 8

In the ads, Emmet and Lucy escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks. Want to see more than shown in the ad? Head to your local movie theatre on February 8th for this fun and action-packed sequel, where Emmet, Lucy, and their friends reunite to save their beloved city from a new threat and journey to unexplored new worlds.

Paul Edwards U.S. Vice President of Chevrolet Marketing explained the project this way: 

"From Emmet's custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone - both LEGO mini-figures and everyday drivers...the new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet." 

Emmet, Lucy, and the custom LEGO mini-build High Country are featured in similar social media posts on Facebook, Twitter, and Instagram. Unique to Instagram stories, fans can build their own LEGO Chevy Silverado one brick at a time, with a tap-to-assemble opportunity with the film's characters. The 30-second version of the ad will also run in Spanish target markets.

Are you planning on seeing the LEGO movie sequel? Why or why not? Comment and let us know! 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858. 

Round Two of Chevrolet and LEGO

MT. PLEASANT, Mich -- In 2017, a partnership between Warner Bros. and Chevrolet was forged to bring the LEGO Batmobile from Chevy to life. At the opening of the North American Auto Show, these brands released a new partnership: an exact, life-size replica of the all-new, 2019 Silverado 1500 LT Trail Boss, which will eventually make an appearance in mini-build form in the Lego Movie sequel, coming to theatres on February 8th. 

The life-size project was built by eighteen specially-trained LEGO master builders. Hand-selecting and placing each of the 334, 544 blocks took over 2,000 hours, but all that sweat and time was worth it. The finished model features such realistic details as working lights and graphic design features straight off the real-life Silverado. Full LEGO Silverado specs are listed below.

• The model is 72 inches high, 240 inches long, and 96 inches wide
• It weighs 3, 307 pounds
• The most common brick used was the 2x8 stud brick
• It was designed and assembled in the LEGO Group's model shop in Enfield, Connecticut

Chevrolet is thrilled about this fun collaboration, with Sandor Piszar, director of Chevrolet truck marketing stating: 

"Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products - Silverado - into the 'LEGO Movie 2: The Second Part'...the themes of determination and teamwork in the new movie align perfectly with our Chevy brand values, and we are sure that the all-new Silverado has the features, technologies, and strength that would help Emmett, Lucy and their friends as they take on exciting new challenges." 

Want to learn more about this project? Watch the video below, and make sure you stop by the Chevy display at the North American Auto Show to see the full-size LEGO Silverado for yourself. 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.