MT. PLEASANT, Mich -- November 2019 marks the 4th birthday of the Chevrolet Colorado. A segment redefining truck that took the US market by storm. To celebrate, Chevy is expanding the Colorado family with two 2019 special editions, the off-road Z71 Trail Runner and the street-focused RST.
The Colorado has pushed GM up through the ranks as the most successful truck company for the past four years, selling 634, 505 more pickups than the closest manufacturer from 2013 until the first three quarters of 2018. "The success of Colorado helped reignite the midsize truck segment. It changed what customers expected from a midsize truck, brought new customers to Chevrolet and has inspired competitors to follow Chevy's lead" said Sandor Piszar, director of Marketing for Chevrolet Trucks.
The Colorado's success has been fueled by one of the broadest lineups in the midsize segment - featuring three powertrains and configurations, in addition to a wide range of models and special editions. Both of the 2019 special releases feature the flow-through "CHEVROLET' lettered grille, first seen on the Colorado ZR2 Bison, which is also available as an accessory for an MSRP of $395 plus installation and tax.
The Z71 Trail Runner features the Z71 off-road package and adds the ZR2's underbody protection. Additional changes include a stamped aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires. While the RST ramps up the street features offered on the Tahoe, Suburban, and all-new Silverado. With LT trim, monochromatic exterior offset, a black beltline, body side moldings, a black tailgate bowtie, Colorado and RST badges. It's also the first Colorado to offer 20-inch wheels, finished in a low-gloss black.
The 2019 Colorado releases join numerous other GM special editions and fully redesigned models for this upcoming year. Which release has been your favorite so far? Comment and let us know!
At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.
