New Chevrolet Campaign Features...LEGO!

MT. PLEASANT, Mich -- Chevrolet just dropped an all-new campaign series, consisting of television, social media, and movie theatre ads today featuring a LEGO brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen, animated feature "The LEGO Movie 2: The Second Part." which hits theatres on Feb. 8

In the ads, Emmet and Lucy escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks. Want to see more than shown in the ad? Head to your local movie theatre on February 8th for this fun and action-packed sequel, where Emmet, Lucy, and their friends reunite to save their beloved city from a new threat and journey to unexplored new worlds.

Paul Edwards U.S. Vice President of Chevrolet Marketing explained the project this way: 

"From Emmet's custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone - both LEGO mini-figures and everyday drivers...the new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet." 

Emmet, Lucy, and the custom LEGO mini-build High Country are featured in similar social media posts on Facebook, Twitter, and Instagram. Unique to Instagram stories, fans can build their own LEGO Chevy Silverado one brick at a time, with a tap-to-assemble opportunity with the film's characters. The 30-second version of the ad will also run in Spanish target markets.

Are you planning on seeing the LEGO movie sequel? Why or why not? Comment and let us know! 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858. 

Round Two of Chevrolet and LEGO

MT. PLEASANT, Mich -- In 2017, a partnership between Warner Bros. and Chevrolet was forged to bring the LEGO Batmobile from Chevy to life. At the opening of the North American Auto Show, these brands released a new partnership: an exact, life-size replica of the all-new, 2019 Silverado 1500 LT Trail Boss, which will eventually make an appearance in mini-build form in the Lego Movie sequel, coming to theatres on February 8th. 

The life-size project was built by eighteen specially-trained LEGO master builders. Hand-selecting and placing each of the 334, 544 blocks took over 2,000 hours, but all that sweat and time was worth it. The finished model features such realistic details as working lights and graphic design features straight off the real-life Silverado. Full LEGO Silverado specs are listed below.

• The model is 72 inches high, 240 inches long, and 96 inches wide
• It weighs 3, 307 pounds
• The most common brick used was the 2x8 stud brick
• It was designed and assembled in the LEGO Group's model shop in Enfield, Connecticut

Chevrolet is thrilled about this fun collaboration, with Sandor Piszar, director of Chevrolet truck marketing stating: 

"Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products - Silverado - into the 'LEGO Movie 2: The Second Part'...the themes of determination and teamwork in the new movie align perfectly with our Chevy brand values, and we are sure that the all-new Silverado has the features, technologies, and strength that would help Emmett, Lucy and their friends as they take on exciting new challenges." 

Want to learn more about this project? Watch the video below, and make sure you stop by the Chevy display at the North American Auto Show to see the full-size LEGO Silverado for yourself. 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858. 

Fun and Festive Christmas Movies To Watch

MT. PLEASANT, Mich.,–– A great way to spend some quality time with your friends, family, and loved ones this holiday season is by watching one or more of the many great Christmas movies together. We've compiled a merry list of fun and festive Christmas movies to watch from some of our favorites here at the dealership. So grab some popcorn, or maybe some cookies and hot cocoa, and enjoy these holiday films!

The Grinch Who Stole Christmas

Make it a double feature while watching the 1966 animated version, famously narrated by Boris Karloff, and then follow it up with Jim Carey's hilarious rendition of the big green meanie! Watch as the Grinch learns the true meaning of Christmas thanks to the Who's down in Whoville!

Elf

Undeniably, Will Ferrell's finest work. Elf is the story of a human man raised by the elves in Santa's workshop. When he grows up, he strikes out on an adventure to find his birth-father and restore the Christmas spirit to everyone in New York City.

The Santa Clause

Watch Michigan native Tim Allen unwittingly get roped into the duties and responsibilities of being Santa Claus! This movie is filled with fun, laughs, and Christmas spirit for all ages.

Home Alone

If you're looking for a change of pace that isn't exactly, totally a Christmas movie, try Home Alone! When a young Kevin McAllister finds himself left behind at home while his family goes on Christmas vacation, hilarity ensues.

Love Actually

The quintessential movie for love during the holiday season, watch as a number of intersecting storylines shine a light on romance, friendship, and family during Christmastime in London.

A Christmas Story

The classic to end all classics. Experience the Christmas movie that is so beloved, they play it for 24 hours straight on December 25th.

The Muppet Christmas Carol

Undeniably the greatest version of Charles Dickens' Christmas classic. Follow Kermit and the gang through the famous tale of Ebenezer Scrooge as he encounters the ghosts of Christmas past, present, and future. Bah Humbug!

Jingle All the Way

Making light of a stressful holiday situation that most parents have found themselves at one time or another, Arnold Schwarzenegger scrambles to find the most popular toy of the season, last minute.

A Charlie Brown Christmas

Filled with a heartfelt message and beautiful music, a Charlie Brown Christmas is perhaps one of the most enjoyable tales from the Peanuts gang.

Make the season merry and bright by watching some of these fun and festive Christmas movies this December! If you're looking for other yuletide activities to do, we recommend starting a new holiday family tradition or crafting some homemade Christmas tree ornaments. Now is also a great time to get your vehicle prepared for all the nasty winter weather by completing our Winter Car Care maintenance routine to ensure your sedan, truck, or SUV's internal components won't freeze, crack, or get damaged in the cold temperatures.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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The Best Movies to See This Summer

MT. PLEASANT, Mich., – Whether you're on a date, spending time with the family, or just looking for something to do, seeing a movie is a great way to get out of the house and have some fun! However, finding something that everyone would want to see can be difficult, especially if you've got a whole family to account for. Save yourself the struggle of arguing over movie options and check out our list of the best movies to see this summer. You'll be able to find something for everyone, from family friendly flicks to date night romantic comedies!

Wonder Woman (PG-13)

Wonder Woman has been out for less than a month but is already the top earning movie of the summer, and has already accumulated over $389 million in box office sales. The story follows Diana, unconquerable princess of the Amazons, and her quest to end a global conflict. Make sure you see this blockbuster hit this Summer!

Despicable Me 3 (PG)

Continuing the whirlwind story of Gru and the Minions, Despicable Me 3, starring Steve Carell, is a family friendly movie that's sure to provide plenty of chuckles for everyone! In the movie, Gru reunites with his long lost brother, Dru, and the two of them team up to take down a villain that threatens to destroy the world. 

Dunkirk (PG-13)

During World War II, over 400,000 soldiers were left to fend for themselves against German opposition on the beaches of Dunkirk. Directed by Christopher Nolan, creator of the Dark Knight trilogy and many other films, this movie follows the British soldiers of Dunkirk and their fight for safety and evacuation. You'll be on your edge of the seat till the very end of the movie!

The Emoji Movie (PG)

Inspired by the fun emoticons on your phone, the Emoji movie is full of laughs and surprises for anyone of any age! Gene, a "meh" emoji, finds himself able to express multiple emotions and sets out on a journey to figure out how to become a normal emoji. This kid-friendly movie will make you think twice the next time you send a text with an emoji!

Spider-Man: Homecoming (PG-13)

Back in New York after his adventure with the Avengers, Peter Parker tries to adjust to his normal routine after getting a taste of the real world. Balancing school, girls, and crime fighting isn't easy, and Spiderman will soon find out how hard it can be once he has to face the Vulture. For action, adventure, and high-flying acrobatics, Spider-Man: Homecoming is the movie for you!

The Big Sick (R)

The Big Sick, based on a true story, follows Afghani comic Kumail and his fateful encounter with the girl of his dreams, Emily. As their relationship blossoms, Kumail wonders whether or not his parents would approve of his relationship with Emily. With several surprising twists (we won't spoil anything), this Judd Apatow film will have you laughing, crying, and enjoying every second of Kumail and Emily's time together.

Fast Times at Ridgemont High (R)

For a limited time, Fast Times at Ridgemont High will be making a return to the big screen, celebrating its 35th Anniversary in style! Stacy Hamilton, interested in dating, gets caught in a love triangle between friends Mark and Mike. Jeff, Stacy's classmate, pokes fun and slacks off in class, butting heads with Mr. Head, a rule-driven teacher. Take a trip back in time and catch this flick while it's still in theaters!

The best part about seeing a movie is getting the chance to spend time with the people you love. Take the kids to a family film, spend date night watching a rom com, or catch an action movie with your friends! The possibilities are endless, especially now that you've got the scoop on the best movies to see this summer.

Save some extra money for more movie tickets with our Saturday Oil Change Special - you'll only have to pay $9.95 plus tax from now until the end of Labor Day! Also, make sure to stop by the Soaring Eagle Casino to check out the Car Wars - the biggest auto sale in mid-Michigan to save BIG on your next vehicle purchase! Take a look at some of the vehicles we'll be offering at Car Wars this year and Spin to Win exclusive prizes at Soaring Eagle. 

At Graff Buick GMC Cadillac, we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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