Tuesday, June 26, 2018

Cadillac Continues Rollout of Super Cruise Feature For Other Models

Cadillac super cruise

MT. PLEASANT, Mich. – The rollout of the Cadillac Super Cruise, a hands-free freeway driver assistance feature, continues on with the feature becoming available further in 2020 on all different Cadillac models. After it is implemented in Cadillac models, the feature will make its way onto other GM (General Motors) cars. If you are driving on the freeway, such a feature could provide a great deal of increased safety and calm the nerves of many drivers out on the road. The Super Cruise feature is made up of high precision GPS, a state-of-the-art driver attention system, a network of radar and camera sensors, and precision LiDAR (Light Detection and Ranging) map data. The system requires an active OnStar service plan with functioning emergency services. The system allows drivers to go over 130,000 miles of limited-access freeways in Canada and the USA. This system allows for the drivers to remain focused and it also detects when a driver needs to be more attentive to the road. This does not serve as a reason for drivers to not pay attention to the road. They still need to remain vigilant while driving. GM Global Product Development, Purchasing, and Supply Chain Executive Vice President Mark Reuss said this reflects the brand’s commitment to innovation.

“The expansion of Super Cruise and V2X communications technology demonstrates Cadillac’s commitment to innovation, and to making customers’ lives better,” Reuss stated. “GM is just as committed to ushering in a new era of personal transportation, and technologies like these will enable it.”

That is not the only thing that Cadillac is implementing in their quest to be the most innovative automotive brand out there. The auto brand is looking at offering V2x communications in a high volume crossover, which they can eventually expand across the many different models Cadillac offers. What is intriguing about this development is how Cadillac had introduced vehicle-to-vehicle (V2V) communications on the CTS sedan, using Dedicated Short-Range Communications (DSRC) technology, in 2017. They are seeking to utilize the Basic Safety Message as a base on which to build an extension to the roadway between other roadway users such as pedestrians and cyclists and the infrastructure itself. This will establish a V2X ecosystem, and different vehicles will be notified of traffic light statuses, changing work zones, hazardous road conditions, and more. Drivers will be notified of possible threats in time to avoid a crash with a range of around 1,000 feet. Cadillac President Steve Carlisle said this shows that the automotive brand is the leader for GM in the area of cutting-edge innovation.

“Cadillac is proud to be the leader for the company’s innovation,” Carlisle said. “Groundbreaking technologies like these continue to provide unparalleled comfort and convenience for our customers.”

Cadillac continues to make new and exciting decisions about their motor vehicles. Should you be interested in one of their cutting-edge vehicles, Graff Mt. Pleasant can help you discover one of the best vehicles out there. There are many options for you to choose from and our friendly staff of automotive professionals will help you make the selection to best suit your needs and budget.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.


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