MT. PLEASANT, Mich. - For the past 18 months Buick has stuck with the "That's not a Buick" campaign, and consumers are seeming to respond well to it. Buick is taking that a step further, and is now offering a promotion that will make a refreshing offer to potential buyers - Buick is now offering a 24-hour test drive titled "24 Hours of Happiness Test Drive Event".
Buick feels like no-one should make the decision on purchasing a $40,000 vehicle after a 10-minute test drive, so they upped the ante! Now, potential buyers can see how the car will fit into their life and their family's lives by taking the car out for a 24-hour test drive. Do the kids like it? Does it fit in the garage? What do the neighbors think? These are all questions that can be easily answered by taking your potential new Buick home with you for a day.
Buick has been going through a mini-rebranding of sorts, no longer is the Buick just the car your grandfather had. Duncan Aldred, U.S VP for Buick explained that the 24-hour test drive is one major way Buick can change people's perceptions of the brand! General Motors has done things like this in the past, and the test was "a fairly obvious answer to the problem Buick had", explains Aldred. He wanted to make sure the test-drive event was in line with Buick's new DNA — quiet, peaceful, refined.
The fact that Buick is now offering a 24-hour test drive shows how committed the brand is to changing the consumer reception about the automaker. It is exciting to watch as Buick redesigns itself into the brand that we know everyone will love! If you are interested in ANY of our New Buick Cars or Used Buick Cars, stop by your local St. Louis, Michigan Used Car Dealer for your own 24-hour test drive today! Visit us at your Graff Mt. Pleasant Chevy Dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac Dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.
Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com
No comments:
Post a Comment