Promoting the 2016 Chevrolet Cruze, GM wanted to capture the attention of pop-culture, thus composing an entire press release using only pictures– no words– that included its very own "bow tie" logo emoji. Since the press release was released on Monday, it has since been decoded and Craig Daitch, Chevy's senior manager for social media stated, "Because emoji is international in its adoption, we wanted to have fun and be irreverent with our audience. The release is the first piece of a week-long narrative featuring emoji."
That week-long feature also includes a YouTube.com series titled "Emoji Academy", which is a short web-series that features Norm Macdonald being helped by Ashley Benson, Jamie Chung and Zandaya to learn to find his inner "emoji". Check out the third part of the web-series down below!
Chevy has gone emoji recently, and if you're dying to decipher the emoji-code, Chevrolet released it on Tuesday...
Translation:
"The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It's the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: "We had the idea that the new Cruze could change the world."
Design: Athletic build, stylish and good looking
Technology: 7 connected devices with available 4G LTE Wi-Fi. Cool! First in its class to offer compatibility with Apple CarPlay and Android Auto. Bluetooth compatible. Touch screen. Speakers/music.
Seating: Seats 5
Fuel efficiency: The 2015 Cruze offers an EPA-estimated 35 mpg hwy. The 2016 Cruze is expected to offer better fuel economy, which is awesome. Look at how much time will pass before you need to fill up your tank again!
Safety: 10 air bags. Comes with OnStar standard for 6 months.
Available: Soon! Coming in Spring 2016.
Available: Globally
In conclusion, get ready to go places in your Cruze. It has the technology and fuel efficiency you need wrapped up in a fun ride. Prepare to fall in love."
Pretty simple right? It is so exciting to see General Motors and Chevrolet be so creative and innovative in their marketing strategies! If you would like to stop and see all of our available Chevy models, check us out! We would love to chat about all things Chevy, maybe we can even talk in Emoji? Maybe not so fast, we'll just use regular words... FOR NOW! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.
Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com
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