MT. PLEASANT, Mich -- The first-ever CT5 Cadillac was revealed today with a social media campaign designed to stimulate the senses using autonomous sensory meridian response, otherwise known as ASMR.
The video was made with an intent to focus on distinct sounds that trigger a physical response, often experienced as a spine-tingling sensation. Some examples being the rev of the CT5's available 3.0L Twin Turbo engine, audio from its Bose Performance Speakers, and the whisper of its custom black-and-white camouflage wrap slowly being peeled away to reveal the new sedan's exterior.
The choice to reveal the vehicle using ASMR videos (dubbed Sensory Symphony) was explained by Cadillac's chief marketing officer, Deborah Wahl. She said:
"The Cadillac CT5 is meant to overwhelm all of the senses, and that's why we're using ASMR-style videos to showcase its features...the Sensory Symphony videos are designed to convey for viewers the same satisfying feeling that arises from driving this car."
Brandon Vivian, Cadillac executive chief engineer also chimed in, saying:
"Sound leaves a lasting impression, and that's why it is such a focus for this vehicle...with standard sound optimization and active noise cancellation, our goal is to deliver a world-class cabin experience with a Cadillac-exclusive curated sound library.".
Cadillac collaborated with artist Darel Carey to create a one-of-a-kind camouflage wrap for the CT5. The black and white tape patterns reflect forms found in nature and distort the viewer's perception of space. The videos leverage this effect to disguise the shape of the vehicle and then the camouflage is pulled back to trigger the ASMR sensation while revealing the first-ever CT5.
The CT5 showcases Cadillac's unique expertise in crafting American performance sedans, with details designed to elevate every drive. Built on the outstanding evolution of Cadillac's award-winning RWD/AWD Alpha architecture, the CT5 features a standard 2.0L Turbo and available 3.0 Twin Turbo engine with unique sound calibrations, each paired to a standard 10-speed automatic transmission offering nearly imperceptible shifts.
The driver-centric cockpit inside the CT5 blends high-tech and high touch for an exceptional blend of control tactility. The new sedan will be offered in Luxury and Sport models, giving customers more choices in appearance and ride character. It will make it's public debut at the New York Auto Show, but until then a new video will be featured daily on social media. Catch them on Cadillac's YouTube account or any of their social media platforms.
At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.
No comments:
Post a Comment