Monday, March 7, 2016

Cadillac’s “Dare Greatly” Campaign Continues to Evolve

Cadillac’s “Dare Greatly” Campaign Continues to Evolve

MT. PLEASANT, Mich. – In 2015 Cadillac launched a new campaign that explored the uniqueness of its consumers. By using stories about taking risks, Cadillac released their “Dare Greatly” campaign. It soon became a new way for Cadillac to reinvent the brand for a bolder appeal. For 2016 Cadillac’s “Dare Greatly” campaign continues to evolve. They introduce the next chapter of the daring campaign with “Don’t You Dare."

The “Don’t You Dare” campaign commemorates the perseverance individuals have taken to make a difference in the world. It reflects the venture Cadillac has started taking with their brand as well as their new vehicles. Some of the focus stories include Laura Deming, a 24 year-old biotech venture capitalist, Flynn McGarry, a 17 year-old gastronomist, and Kenneth Shinozuka, a wearable tech innovator. Each story highlights the determination these individuals have for bettering the world around them. Cadillac's call to action makes the audience ask the question, what would they dare to do?

Cadillac also released two new vehicles during the “Don’t You Dare” campaign with the Cadillac CT6 sedan and the Cadillac XT5 crossover. The vehicles are introduced with the campaign tag line “Only those who dare, drive the world forward.” Each vehicle shows off their bold and daring style along with new capabilities consumers look for in a luxury vehicle. Cadillac’s “Dare Greatly” campaign is continuing to evolve along side the company and their vehicles.

See the innovators that brought the “Don’t You Dare” campaign to life below.

Take a chance and dare to test-drive a new 2016 Cadillac XTS today at Graff Mt. Pleasant Buick GMC Cadillac! With a 6-speed automatic transmission, Bluetooth, and remote start, you will want to see everything this luxury sedan has to offer. Looking for something with more space? Try a new 2016 Cadillac SRX. This crossover doesn’t leave room for compromise with bold style, a 60/40 split-rear seat Cargo Management System, and 5 star vehicle safety rating.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

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