Chevrolet Presented Their Horror Film Inspired Trailer

MT. PLEASANT, Mich.-- Chevrolet has been stirring up a new wave of vehicle marketing. By incorporating real people and connecting to their consumers on a more personal level, Chevrolet illustrates the unexpected. When it came to advertising the new 2016 Chevrolet Malibu and 2016 Chevrolet Cruze, they wanted to grab the audience’s attention. This time it would be on a larger scale when Chevrolet presented their horror film inspired trailer.

Chevrolet used the anticipating characteristics of thriller and horror films and the feeling of unpredictability to bring to light the vehicle’s safety features. By using a scary movie theme Chevrolet can relate to the unforeseen events that can happen when consumers drive. Both the Chevrolet Cruze and Malibu provide state of the art safety technologies. Some safety features include:

• Side Blind Zone and Lane Change Alerts
• Intellibeam, a feature that automatically switches your headlights to high beams for better vision
• Front Pedestrian Alerts, which can apply last-second braking by using a front camera to help reduce pedestrian crashes.
• Following Distance Indicator

For Chevrolet’s horror film inspired trailer, they stuck with their Michigan roots and worked with Michigan-born film director, Sam Raimi, known for the Evil Dead horror film series. Raimi took his approach with the trailer the same way he would take with a film, including character backgrounds, a plot line and outcome.

Stop in to Hank Graff Mt. Pleasant and test drive a new 2016 Chevrolet Malibu or 2016 Chevrolet Cruze today! Chevrolet’s new trailer can be seen in cinemas nationwide. You can check out the new trailer here:

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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