GMC Launches Its New Advertising Campaign, Titled "Precision"

MT. PLEASANT, Mich. – With many automakers laying out new marketing strategies for 2015 (like this one by Cadillac), GMC is not to be left behind. GMC launches its new advertising campaign, titled “Precision”, which includes GMC's entire lineup and centers on the brand’s focus to even the smallest of details. GMC, GM’s No. 2 brand in the terms of sales within the United States, has an impressive new lineup of vehicles to showcase, including the Acadia SUV, Canyon midsize pickup, Savana van, Sierra full-size pickup, Terrain crossover, Yukon and Yukon XL SUVs.

This new campaign is a “major investment by GMC”, however no cost was given to the public on the price of the new marketing campaign. By emphasizing sophistication, GMC attempts to bring in a new refined customer, “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum.” says Duncan Aldred, VP of GMC sales and marketing, in a statement. 

GMC launches its new advertising campaign, titled “Precision”, by featuring San Francisco Giants relief pitcher Jeremy Affeldt and his ability to “paint the corner” of the plate, a talent often seen at a higher level than striking out the batter.  The ad is the first in a series of spots that emphasize the precision and attention to detail GMC portrays with its vehicles. A second ad titled “Swish” featuring Golden State Warriors forward Harrison Barnes and a third ad, titled “Sharp” feat will parallel showing how the hard work and meticulousness of these pro athletes and professionals can also be found in the owners of these featured GMC models.

GMC is attempting to appeal to the “sophisticated” and “detail orientated” professional in its new ads, and look to zero in on the precision of the GMC vehicle. If you would like to see these sophisticated automobiles in the flesh, stop by Graff Mt. Pleasant! We guarantee you won't be disappointed. At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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