Tuesday, September 18, 2018

Chevy Introduces the Colorado ZR2 Bison to Its Mid-Sized Lineup

Chevy Introduces the Colorado ZR2 Bison to their Mid-Sized Lineup

MT. PLEASANT, Mich. -- Chevrolet adds the Colorado ZR2 Bison to their lineup of midsized pickup trucks, designed with high off-road performance in mind. The Bison is the product of Chevy's first collaboration with American Expedition Vehicles (AEV), a premium off-road aftermarket manufacturer.

In less than four years, Chevrolet has gained more than a quarter of the market's midsized pick-up truck sales as a result of its commitment to continued innovation. In that time, Colorado has introduced several segment firsts including an all-new V-6 gas engine /eight-speed transmission combo, diesel engine, the ZR2 "segment of one" off-roader, and now the Bison.

In order to protect sensitive undercarriage components when driving over rocky, jagged terrain, the Colorado ZR2 Bison features five skid plates designed by AEV covering the engine oil pan, fuel tank, transfer case, and front/rear locking differentials; which are constructed of hard, durable hot-stamped Boron steel.

Additionally, AEV also designed the stamped steel front and rear bumpers for further protection to the truck, featuring winch provisions and standard fog lights with recovery points integrated into the rear bumper.

“More and more enthusiasts are discovering that Colorado is ideal for off-roading, especially overland travel,” says Sandor Piszar, director of Marketing, Chevrolet Truck.
“The Colorado Z71 offers a full suite of off-road equipment, the maneuverability of a midsize truck and the driving range of a class-exclusive diesel engine. The Colorado ZR2 offers even greater off-road capability with class-exclusive front and rear locking differentials and Multimatic DSSV dampers. And now, Bison offers customers an even more extreme turnkey off-road truck ready to tackle your next adventure.”

A unique departure from the classic Chevy design, the Bison ditches the traditional "bowtie" emblem in favor of an exclusive flow-through "CHEVROLET" lettered grille on its front end. On top of that, a set of 31-inch Goodyear Wrangler Duratrac off-road tires sit beneath larger fender flares than previously and wrap 17x8-inch aluminum wheels made specifically for the Bison ZR2.

“We’ve been following Colorado since its introduction, and the ZR2 really captured our attention,” says Dave Harriton, founder, and president of AEV. “As this is the first Chevrolet vehicle we’ve given the AEV treatment to, we wanted to do something special with the industry’s first use of hot-stamped Boron steel. We also expect that Colorado drivers will love the added ruggedness of our front and rear bumpers on ZR2 Bison.”

Everything you know and love about the standard Chevrolet Colorado ZR2 also comes equipped on the Bison, including but not limited to:

  • Class-exclusive front and rear locking electronic differentials
  • Revolutionary, segment-exclusive Multimatic DSSV dampers
  • Off-road rocker protection
  • Cast-iron control arms
  • Autotrac transfer case

Available Bison options include:

  • 2.8L Duramax Turbo-Diesel engine paired with a six-speed automatic transmission, capable of 186 horsepower and 369 lb-ft of torque
  • Choice of crew- or extended cab configurations (including short and long beds, respectively)

Stay tuned to Graff Mt. Pleasant for availability regarding the all-new Chevrolet Colorado ZR2 Bison!

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

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