Thursday, October 11, 2018

Groupe PSA and GMC Teaming up to Launch Car-Sharing Service in the US

MT. PLEASANT, Mich-- Free2Move, a car and bike sharing app owned by Groupe PSA is set to launch in Washington DC this month. The app, which has already launched in Seattle, Washington and Portland, Oregon allows users to compare car sharing services and choose which works best for them in that moment. It's a multi-provider registration process, so personal info only needs to be uploaded to Free2Move, and then you can order from any other transportation app without having to go through a second vetting process. You can hail public transit, a car, bike or scooter share, and much more! 

The Free2Move platform is in use across Europe, but PSA is targeting the US to boost the app's success. There are also whispers of a larger agenda behind the launch. While PSA is the second largest automaker in Europe, their vehicles have not been sold in the US for at least 20 years and various industry leaders suspect this is an attempt to wiggle back into the American market.   

In preparation for their Washington DC launch, PSA teamed up with GMC to acquire a fleet of 600 leased Chevrolet Equinox crossovers and Chevrolet Cruze models. Though this is not the first transaction between PSA and GM this year, in early August, the two corporations closed on a deal that relinquished the former GM company Opel/Vauxhall into PSA's hands. GM stated that the sale was a step in a major overhaul for their brand, in addition to a money saving effort, as GMC sales in Europe have been on a steady decline. This partnership has come as surprise to many, including Opel's leadership, but so far the results have seemed to benefit both parties. 

What do you think of the new Free2Move platform? Is it an app you would download? Comment and let us know! 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

1 comment:

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