Chevy Celebrates the Colorado's 4th Birthday

MT. PLEASANT, Mich -- November 2019 marks the 4th birthday of the Chevrolet Colorado. A segment redefining truck that took the US market by storm. To celebrate, Chevy is expanding the Colorado family with two 2019 special editions, the off-road Z71 Trail Runner and the street-focused RST. 

The Colorado has pushed GM up through the ranks as the most successful truck company for the past four years, selling 634, 505 more pickups than the closest manufacturer from 2013 until the first three quarters of 2018. "The success of Colorado helped reignite the midsize truck segment. It changed what customers expected from a midsize truck, brought new customers to Chevrolet and has inspired competitors to follow Chevy's lead" said Sandor Piszar, director of Marketing for Chevrolet Trucks. 

The Colorado's success has been fueled by one of the broadest lineups in the midsize segment - featuring three powertrains and configurations, in addition to a wide range of models and special editions. Both of the 2019 special releases feature the flow-through "CHEVROLET' lettered grille, first seen on the Colorado ZR2 Bison, which is also available as an accessory for an MSRP of $395 plus installation and tax. 

The Z71 Trail Runner features the Z71 off-road package and adds the ZR2's underbody protection. Additional changes include a stamped aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires. While the RST ramps up the street features offered on the Tahoe, Suburban, and all-new Silverado. With LT trim, monochromatic exterior offset, a black beltline, body side moldings, a black tailgate bowtie, Colorado and RST badges. It's also the first Colorado to offer 20-inch wheels, finished in a low-gloss black. 

The 2019 Colorado releases join numerous other GM special editions and fully redesigned models for this upcoming year. Which release has been your favorite so far? Comment and let us know! 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.

2016 SEMA Chevrolet Preview

MT. PLEASANT, Mich., –– The SEMA show is held this week, Nov. 1st - 4th, in Las Vegas. One of Las Vegas' largest annual conventions, the SEMA show is the premier automotive speciality trade event in the world. So you can imagine that each year a bevy of incredible vehicles are showcased. This year, Chevrolet previewing approximately 20 new vehicles, including the Blue Line concepts models and 2017 Silverado 2500HD Carhartt Edition at this event. We will feature a few of the 2016 SEMA Chevrolet preview vehicles.

Camaro SS Slammer

A customized version of the sixth-generation Camaro. The 2017 Camaro SS Slammer features an aggressive slammed stance and Dazzling Black exterior with Adrenaline Red interior.  It's power comes from the LT1 6.2L V-8 under the hood, rated at 455 horsepower and 455 lb.-ft. of torque, and matched with the six-speed manual transmission with Active Rev Match. The engineer team also installed the Chevrolet Performance’s axle-back, stainless steel exhaust system for better engine breathing and a deeper exhaust growl.

Colorado Z71 Hurley Edition

Chevrolet and Hurley have collaborated to design the perfect mobile unit for surfers and beach enthusiasts. This Colorado comes equipped with custom surfboard carrier systems, a custom Bimini-style cover for shade on a sunny day, and a bed-mounted Thule rack that for dying wetsuits and storing for drinking-water containers.  Additionally, it also has breathable, quick-drying ventiprene seats so wrapping a towel around your swimsuit is now optional. They even included a 4G LTE Wi-Fi hotspot so you can stay connected to weather and surf reports. This truck also boasts a3.6L V-6 engine, rated at 308 horsepower and 275 lb.-ft. of torque, enabling 7,000 pounds of max towing. The finishing touch is a custom Seafoam Green exterior, complimented by Hurley graphics and skidplates.

Trax Activ

Toeing the line between urban-chich and trail-ready, the Trax Activ makes the most of it's ability to traverse both environments seamlessly. With lifted suspension, all-terrain tires, an accessory Thule roof basket with mounted custom LED light bar, and custom Satin Sandstorm exterior this crossover leaves no doubt that it is ready for the road less traveled. 

Camaro Turbo AutoX

The Camaro Turbo AutoX is powered by an LTG 2.0L turbocharged engine with a performance suspension, brake system, air intake and exhaust system. It also features a number of other upgrades to improve it's racing ability including suspension lowering kit, a concept “plus performance” handling kit, and a concept strut tower brace under the hood. The Shock Yellow color is complemented with Pearl Nickel hood stripes and satin Carbon Flash Metallic accents on the hood vents, rockers and rear diffuser.

Chevelle Slammer

The Chevelle Slammer concept blends hot-rod style with modern performance and technology, with the all-new LT376/535 crate engine, controllers and SuperMatic 4L75-E automatic transmission. But in truth, like the Camaro SS Slammer, this hotrod is all about stance and attitude.

These vehicles from the 2016 SEMA Chevrolet preview are just a few of the incredible machines Chevy is featuring at the convention in Las Vegas from Nov. 1st - 4th. While many of them are just concept vehicles, it doesn't mean they're not an awesome sight to take in.

If you're interested in checking out the 2017 Camaros, Colorados, or Trax we recommend stopping by our dealership. We'd be happy to help you find the truck, car, crossover, or SUV you're looking for. We also want to help you be safe on the road. Make sure to complete your Fall Car Care routine at our Graff Chevrolet Mt. Pleasant Service Center.

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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