MT. PLEASANT, Mich. - Last night in Downtown Detroit at the Fillmore, Chevrolet revealed the all-new 2016 Chevy Cruze to the delight of press, auto-insiders, writers and car-buyers. The all-new Cruze is more fuel efficient, lighter and longer, all things that buyers felt needed to be upgraded when Chevy initially started the new remodel. Currently, the Cruze is Chevrolet's best selling vehicle so it's exciting to see what new features and updates GM has in store for 2016.
John Cafaro, the Executive Director of Chevrolet Design, explained that Chevy wanted to keep a common styling theme that began with the new Impala, extended through the 2016 Malibu and now the Cruze. The new 2016 Cruze blends conservative and luxury designs perfectly together to create a vehicle that should run away with its segment, especially since the Cruze is such a globally popular model.
Chevrolet revealed the all-new 2016 Chevy Cruze, which takes giant leaps in the safety feature technology. There are 10 air bags, a side blind zone alert, rear cross traffic alert, lane departure alert and forward collision alert. Within the updated and stylish interior, there is a completely redesigned 7-inch infotainment display that will showcase Apple CarPlay and Android Auto. All these added technology and safety features are what make the new Cruze relevant once again, as Stephanie Brinley– an industry anaylist with IHS Auotmotive– states, "They've (Chevy) been pretty conservative in this segment for some time, but that has served them well in the market. What it needs to be is fashionable and help Chevrolet get more loyalty and bring new people into the brand."
We feel that brand loyalty will not be a problem once drivers and buyers realize how perfect the all new 2016 Chevy Cruze is for them! We won't get the new Cruze here at Graff Mt. Pleasant until the spring of 2016, but you can bet we will have all the information so when it does get here you'll be well informed! If you would like to take a look at any of our new or used Chevy models, call us to schedule a test drive! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.