Chevrolet Impresses at the 2018 North American International Auto Show

MT. PLEASANT, Mich., –– The North American International Auto Show (NAIAS) is being held in Detroit from January 20th through the 28th to delight of gearheads everywhere. All of the foreign, domestic, and Detroit-based auto dealers will be unveiling 2018 (and future) models vehicles, concepts, and auto experiences to give fans a look at what they can expect in the new year. Chevrolet always had strong showings at NAIAS, taking home North American Car of the Year honors for the 2018 Chevy Bolt EV last year, and so far 2018 has not been a disappointment. Chevy has wowed and impressed fans and auto show attendees alike at NAIAS by unveiling the all-new 2019 Silverado 1500, hosting a virtual reality vehicle testing experience, and showcasing new 2018 Colorado, Cruze, Camaro, Corvette, and Spark models.

Unveiling the 2019 Chevy Silverado at NAIAS

Chevrolet had originally given a sneak peek of the 2019 Silverado to its Truck Legends program members at the Chevy Truck Centennial Celebration recently but has since introduced the latest iteration of America's most dependable, longest-lasting pickup to the public at NAIAS. The all-new 2019 Chevrolet Silverado 1500 is exceptional and designed with special attention to creating a tough, powerful, and capable truck. The new Silverado is up to 450 pounds lighter than previous models for improved performance and fuel economy and its 8 specialized trim levels are powered by six engine/transmission options. These options include the all-new Duramax 3.0L inline-six diesel and new 5.3L and 6.2L V-8s with industry-first Dynamic Fuel Management. The new 2019 Silverado also boasts best-in-class cargo volume in every bed length, with the short-box offering 63 cubic feet of volume, up to 20 percent more than a competitor’s short-box.

The 2019 Silverado will also have plenty of impressive technology and design features to improve the driver experience, including an available class-exclusive power up/down tailgate that can be operated from the key fob, interior button or by hand. Also, to honor its 100-year heritage, the “CHEVROLET” name stamped on the tailgate similar to the iconic Chevy trucks of the 1950s and ‘60s.

Experience Virtual Reality Vehicle Testing 

Those in attendance at NAIAS can experience what its like to ride along in a new Chevy on vehicle testing runs. The Chevrolet Virtual Dynamics Lab is a 4-D virtual reality experience that offers a 360-degree, front seat passenger ride through a variety of courses including gravel roads, extreme temperature labs and rock climbs that you would find at GM’s testing facilities, such as the Milford Proving Ground. Chevrolet has an unwavering commitment to designing high-quality vehicles for its customers and has them tested in chambers capable of simulating extreme environmental conditions, including extreme temperatures, altitudes, humidity, and wind speeds in addition to their miles and miles of road testing. This virtual reality experience is a chance for Chevrolet to show its customers the various rigors that they put their vehicles through in order to produce the best sedans, trucks, and SUVs out on the road.

The Chevrolet Virtual Dynamics Lab 4-D experience will be open during normal hours on public show days.

Chevrolet has done above and beyond to impress this year at the North American International Auto Show, proving that the future is very bright for the Detroit-based automotive company. If you can make it, we highly recommend experiencing the NAIAS for yourself before it ends. However, if you don't have the time for a trip down to the Cobo Center but would still like to still get a look at some of the new 2018 Chevy models being showcased at the auto show, you can do so right here at Graff Chevrolet in Mt. Pleasant. Browse our model overview and online inventory to check out which 2018's we currently have in stock. If you find you're particularly interested in and what to get behind the wheel, schedule a test drive with our friendly sales staff at (989) 773-3937. We'll have the vehicle ready for you when arrive for your appointment!

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858

Websites: Chevrolet: HankGraffMtPleasant.com and Buick GMC Cadillac: GraffBGC.com

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