Thursday, February 7, 2019

New Chevrolet Campaign Features...LEGO!


MT. PLEASANT, Mich -- Chevrolet just dropped an all-new campaign series, consisting of television, social media, and movie theatre ads today featuring a LEGO brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen, animated feature "The LEGO Movie 2: The Second Part." which hits theatres on Feb. 8

In the ads, Emmet and Lucy escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks. Want to see more than shown in the ad? Head to your local movie theatre on February 8th for this fun and action-packed sequel, where Emmet, Lucy, and their friends reunite to save their beloved city from a new threat and journey to unexplored new worlds.

Paul Edwards U.S. Vice President of Chevrolet Marketing explained the project this way: 

"From Emmet's custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone - both LEGO mini-figures and everyday drivers...the new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet." 

Emmet, Lucy, and the custom LEGO mini-build High Country are featured in similar social media posts on Facebook, Twitter, and Instagram. Unique to Instagram stories, fans can build their own LEGO Chevy Silverado one brick at a time, with a tap-to-assemble opportunity with the film's characters. The 30-second version of the ad will also run in Spanish target markets.

Are you planning on seeing the LEGO movie sequel? Why or why not? Comment and let us know! 

At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858. 

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