MT. PLEASANT, Mich -- Chevrolet is getting up in your grille! Every Silverado HD in the 2020 series will feature distinct exterior details including grilles featuring either the Chevrolet stamped bar or the iconic Chevrolet bowtie. This week, the corporation gave us a sneak peek into their 2020 truck franchise, and they're beastlier than ever!
Truck customers are very clear: They want the perfect truck for them and not a 'one size fits most' truck compromised for the masses" said Mike Simcoe, the vice president of global design for General Motors. Chevrolet is listening to this sentiment, hence an expanded range of customer choices for trim levels on the all-new Silverado HD: Work Truck, Custom, LT, LTZ, and the range-topping High Country. These distinct exteriors provide a greater differentiation between the 1500 and HD models, and give customers the ability to personalize their truck.
The photograph above displays the new High Country exterior which boasts two-tone metallic trim, a redesigned grille, the Chevrolet bowtie, in addition to all-new features and technology. This model and the others in the new Silverado franchise take into account "every detail of what customers expect, and how they will use their truck" Simcoe said. "The results are unique versions of the Silverado HD equally at home, working on a construction site, or pulling a camping trailer.".
The 2020 Silverado HD is set to go on sale in mid-2019. Stay tuned for more details - including images of Work Truck, Custom and LTZ - closer to launch.
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At Hank Graff Mt. Pleasant we strive to provide our customers with a car buying experience that is accommodating, stress-free and fun! Visit us at our Chevrolet dealership located at 4580 E Pickard Rd in Mount Pleasant, Michigan 48858 or our Buick GMC Cadillac dealership located at 116 N. Mission St in Mount Pleasant, MI 48858.