MT. PLEASANT, Mich -- In recent years GM's Cruise has emerged as an industry leader in autonomous vehicle technology, growing from 40 to 1,000 employees at it's San Francisco headquarters, and with recent investments by Honda and SoftBank reaching a valuation of $14.6 billion. They're now ready to take the next step in commercializing self-driving vehicles, led by their fearless new CEO Dan Ammann.
As GM president, Ammann spearheaded the 2016 acquisition of Cruise, and completely forged and oversaw the relationship between the companies. As someone deeply familiar with Cruise's business, technology and team, he was a perfect choice for CEO. In a recent press conference he sad "I am excited to dedicate 100% of my time and energy into helping the Cruise team realize our mission of deploying this technology at scale"
The goal of this operation is, as explained by GM CEO Mary Barra, to "Transform mobility through the safe deployment of self-driving technology and move us closer to our vision for a future with zero crashes, zero emissions, and zero congestion."
Part of this new era for GM Cruise includes an autonomous ride-hailing service that is set to launch in 2019. The company has not officially released a statement indicating what city will be selected for the maiden voyage of this service, but all signs indicate that Cruise's hometown of San Francisco will snag the honor.
What do you think of the strides currently being made towards launching autonomous vehicle technology? Would you use the new GM Cruise self-driving, ride-hailing service? Why or why not? Comment and let us know. We love hearing from you.
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